By chronos English entrepreneur Michael Aldrich was a pioneer of online shopping in 1979. His system linked a modified domestic TV to a real-time transaction processing computer through a domestic phone line. During the Eighties he designed, manufactured, sold, installed, maintained and supported many online shopping methods, utilizing videotex technology. These systems which additionally supplied voice response and handprint processing pre-date the Internet and the World Wide Web, the IBM PC, and Microsoft MS-DOS, and were put in mainly within the UK by giant companies. They centered on buying motivations and found that the number of merchandise obtainable and the perceived comfort of the shopping for online expertise had been significant motivating factors.
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