Being capable of target the customers most likely to buy has turn into increasingly essential as business promoting has expanded to include new social and search platforms. Learn how the online review site’s new keyword boosting characteristic lets eating places, service suppliers and other businesses direct their advert dollars at customers who are the more than likely to make a purchase order here. The pandemic drove a surge in on-line grocery purchasing, doubling the number of customers who bought meals online from 2019 to 2021, in accordance with Gallup. The disaster additionally fueled the rise of remote work, which led to individuals investing more in their houses, simply as they sought out new ‘workation’ — work-meets-vacation — experiences amid the work-from-anywhere trend. Against that backdrop, home-sharing startup Pacaso, local companies platform Thumbtack and delivery disruptor Shipt reaped sales and customer acquisition gains. Read how the startups built on that momentum …